What this publication is

The Neurodivergent Decade is a letter about AI and the ADHD brain. For twenty years my ADHD was a tax I paid on everything: the boring document, the blank page, the notepad full of ideas I never opened again. This year the tax started paying out. Not because I changed, but because the environment finally did. AI now does the linear grind my brain could never force itself through, and what’s left is the part I was always built for. I write about that shift from the inside: the reframe, the working loop, the corporate data, the honest tool stack, and the traps. Especially the traps, because the rule this whole publication runs on is simple: name the trap before you sell the tool. Including this one. Which is why the rest of this page exists.

How I make money (so you never have to wonder)

I write about AI and the ADHD brain, and I’ve spent a lot of words telling you to distrust people who sell to this audience. So here’s exactly how I get paid, in plain terms.

Companies pay me. You don’t. My income from this work comes from B2B: workshops and talks, training teams to run agentic AI workflows, and advising companies on AI rollouts and neurodiversity programs that actually work for the brains they claim to include. That revenue is why everything else is free. Every article, the newsletter, the toolkit, the EF-to-tool map. Free, complete, no gate on any idea. The toolkit costs an email address; that’s the entire price, and I’m telling you that’s the deal rather than pretending it isn’t one.

What I will never do: affiliate links. When I review a tool in this series, nobody is paying me to say it and I earn nothing if you buy it. The moment a recommendation carries a commission, my honesty has a price tag, and the honesty is the only thing here worth anything.

Who should NOT hire me: If you’re an individual with ADHD, you almost certainly don’t need to pay me anything. The free material covers what I’d tell you, and the tools I recommend cost less than one consulting hour. If your company wants an “AI training” checkbox, a hype deck, or someone to promise that AI treats ADHD, I’m the wrong guy, and I’ll say so on the call. And nothing I sell is a substitute for actual clinical support. It never will be.

If any of this ever stops being true, this note changes first.

User's avatar

Subscribe to Jonny's Substack

AI and the ADHD brain, from someone running the loop all day. What works, what's hype, what I cancelled. Traps named before tools sold.

People